This tongue-in-cheek article is written by Prashant Hoskote. Prashant is an international colleague with vast experience in quality. He is Chair of the Organizational Excellence Technical Committee (QMD, ASQ) and the Senior Director of Quality and Service Excellence at Max India in New Delhi, India. At Max India, Prashant has been instrumental in establishing MAX Excellence Day, an award program that recognizes continual improvement activities. In other words, Prashant walks the talk ! The knowledge and experience that he shares in this article is invaluable.